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Lydia Amoah is the multi-award-winning founder and CEO of Backlight, a research and insight agency helping brands, institutions, and leaders discover untapped levels of performance. She is also the founder of The Black Pound Report, the UK’s leading study into the economic power of Black, Asian, and Multi-Ethnic consumers. Through her ventures, she oversaw a £1 million collaboration between Channel 4 and Lloyds Bank to support Black entrepreneurs. Her work has also supported News UK, Ofcom, Mail Metro Media, and more.
Beginning her career in project coordination at MICE International, Lydia spent time in PR & events management for various companies, including the College of Northeast London, Media Trust, and the NFL. Lydia has worked for Channel 4 as a Talent Coach and In-house Learning and Development Coach, as well as for various other organisations in similar roles, such as The UK Coaching Partnership, Telegraph Media Group, and Financial Times Commercial. She was a Cultural Transformation Consultant for Creative Equals, creating Accelerate in partnership with them, before spending time as a Diversity Patron for Show Racism the Red Card. Lydia was also the former Head of Black at Cannes UK.
She has been recognised with the FFinc Driving Force Award, the Market Research Society Liz Nelson Award for Social Impact, Entrepreneur of the Year at the City AM Dragon Awards, and the Lord Hastings Honour at the BATON Awards. She was also a finalist in Marketing, Media, and Creative at the Black Talent Awards and has also been featured in the Performance Marketing World’s ‘Powerlist 100’ and the UK Black Business Show’s ‘Top 25 Black Entrepreneurs to Watch’ list. Most recently, Lydia has been nominated for the Most Inspirational Entrepreneur of the Year at the Inspire Awards.
Teaching MBA students at the University of Oxford, Lydia delivers top-of-the-line insights, inspiring the next generation of leaders to explore identity, economics, and commercial impact. She has spoken at a Microsoft event at Cannes Lions, HSBC’s Black Founders Event, and at Advertising Week, as well as assisting in Hearst UK’s Black Beauty Hub and its national outdoor campaign. She also recently delivered a webinar with DMA, discussing whether systems are being designed with diverse voices in mind. Lydia’s keynotes equip both businesses and audiences with the skills and clarity needed to champion inclusivity and evolve successfully. Through her thought-provoking perspectives and actionable insights, she sparks meaningful reflection and instils lasting change through empowering and evocative language.
“Lydia is an exceptionally talented trainer, particularly working with young people. Her energy and enthusiasm are infectious, and she quickly creates a unique space for learning in her sessions… What is most impressive about Lydia (apart from her laugh!) is how she brings the training group together to experience and learn from each other. We truly enjoy having Lydia on our 4Talent Days and would thoroughly recommend her.”
“Lydia’s programmes are comfortable and conversational, she helped me realise I already possessed all of the answers within, and she has supported me to find out what I needed whenever life got complicated. I highly recommend her. Lydia is a professional you can rely upon.”
“Working with Lydia on speaking engagements is always an absolute joy. At Campaign Media 360, she lit up the stage with her vibrant energy and warmth, pairing deep industry knowledge with unique wisdom and an eloquent, down-to-earth style that makes every audience feel inspired and included.”
The Diversity and Inclusion Speakers Agency has been one of the UK’s leading bureaus for inspirational figures of different races, genders, sexualities and abilities since 2020. We supply speakers for corporate and public events across the world, and cater to both in-person occasions and online webinars. Our roster includes athletes, psychologists, celebrities and more, to ensure that audiences of all industries receive tailored, impactful advice on diversity and inclusion.
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