Levi Roots

Levi Roots is a celebrated entrepreneur, musician, and advocate for diversity and inclusion. Rising to fame with his iconic Reggae Reggae Sauce on Dragons’ Den, Levi has built a career that bridges cultural authenticity, business success, and community empowerment, inspiring organisations to value diversity as a driver of innovation and growth.

Born in Jamaica and raised in the UK, Levi’s journey is one of resilience and transformation. He overcame early challenges, including limited education and encounters with the justice system, to become a household name. Reggae Reggae Sauce, now a staple in UK supermarkets, represents the blend of heritage and entrepreneurship that defines Levi’s career. His success story underscores the power of embracing cultural identity in business and is a testament to inclusive thinking.

Levi’s career extends beyond business. As a musician, he has shared stages with legends like James Brown and Maxi Priest and even performed for Nelson Mandela during his visit to Brixton. Through his art, Levi has consistently championed the representation of Afro-Caribbean culture. His leadership as Chair of St Pauls Carnival revitalised the iconic celebration, promoting cultural appreciation and fostering community connections. Additionally, as Patron of RIFT Social Enterprise, he supports individuals with past convictions and the long-term unemployed into self-employment, embodying the principles of inclusion and second chances.

Levi’s impact is recognised academically and culturally. He holds two honorary doctorates, from the University of the West of England and the University of Westminster, for his contributions to business and culture. His story and advocacy resonate across generations, making him an engaging and transformative keynote speaker.

Levi Roots inspires audiences with his insights on culture, leadership, and innovation. Drawing on his entrepreneurial journey, he empowers organisations to embrace diverse perspectives and communities to build inclusive futures.