Selima Sfar

Selima Sfar is a leading voice in Diversity and Inclusion, known for her courage, depth and impact across sport, media and personal transformation. She rose to global attention as the first Arab woman to reach the world’s Top 100 in tennis, a milestone that reshaped what girls across the MENA region believed was possible. Her decision to speak openly about surviving abuse, told in a feature that became one of L’Équipe’s most read stories, marked a defining moment in public conversations about dignity, healing and empowerment. Selima’s life now centres on guiding others to reclaim their own voice, identity and inner freedom, drawing from her lived experience and a profound understanding of consciousness and human potential.

Her tennis career stood as a powerful symbol of representation. Selima competed in all four Grand Slams, reached No. 69 in singles and No. 42 in doubles, and represented Tunisia at two Olympic Games. Her presence on court challenged cultural expectations and expanded visibility for Arab women in international sport. After retiring, she transitioned seamlessly into broadcasting, becoming a leading analyst for beIN SPORTS, and remains the only commentator on a major global network to deliver live analysis in both Arabic and French. This unique position enabled her to bridge audiences, share insight across continents and speak to communities often underrepresented in global media.

Selima’s work evolved further when she co-founded Unus Mundus, a methodology rooted in Jungian psychology, creative alchemy and deep awareness. Through this approach, she helps people transform emotional patterns, access inner intelligence and cultivate strength through integration rather than resistance. Her commitment to leadership and education led to her appointment as Patron of Dauphine University Tunis, and her long-standing role as an Ambassador for Lacoste highlights her influence both within and beyond sport. Her path has made her a cultural figure who stands for freedom, feminine power and the right to self-definition.

As a speaker, Selima invites audiences into conversations that feel intimate, honest and transformative. Her keynotes explore identity, empowerment, embodied leadership and the alchemy of turning pain into purpose. Whether she is presenting ‘’Sexy Spirituality’’, guiding a women’s summit, or addressing leaders seeking conscious growth, she brings clarity and emotional resonance that stays with people. Selima speaks in Arabic, English and French, creating an inclusive space where difference is honoured, and where individuals are encouraged to meet themselves with courage, compassion and creative intelligence.