Andy Salmon

Andy Salmon is a pioneering educator, entrepreneur and diversity & inclusion speaker, best known as the creator of Sir Linkalot, an award-winning educational platform designed to transform how spelling and grammar are taught. His work focuses on supporting dyslexic learners, non-native English speakers and those who have traditionally struggled within mainstream education systems. Through engaging, animated tutorials and memorable mnemonics, Andy has redefined inclusive learning, making education more accessible, enjoyable and effective. As a speaker, he draws on this innovative work to highlight the importance of inclusive thinking, equitable access to learning and the power of adapting communication to suit diverse audiences.

Andy’s early career was rooted in education, where he developed a deep understanding of the barriers faced by students with different learning needs. Working closely with children who struggled with literacy, he recognised that traditional teaching methods often excluded those who processed information differently. This insight led him to develop his unique approach to teaching spelling and grammar, combining storytelling, humour and visual learning techniques. His passion for ensuring no learner is left behind became the foundation for Sir Linkalot, which was built to bridge educational gaps and provide practical support to those underserved by conventional systems.

The success of Sir Linkalot has positioned Andy as a leading voice in inclusive education. The app won Best Educational App at BETT, one of the most prestigious accolades in educational technology, and has attracted widespread attention for its impact. Its influence has extended beyond classrooms, piquing the interest of major media organisations such as the BBC and CoComelon, who have explored opportunities to expand the brand into television. Andy has also built an impressive network of advocates, known as ‘spellebrities’, including Paul McCartney, Stephen Fry, Jo Brand, Linus Roach and Ben Shephard, alongside influential digital creators and respected figures in government, such as Dame Ruth Miskin.

As a diversity and inclusion speaker, Andy Salmon offers a compelling perspective on how inclusive design can transform outcomes across education and business. He demonstrates how small changes in communication, learning structures and organisational thinking can unlock potential in individuals who might otherwise be overlooked. His sessions are practical, engaging and rooted in real-world impact, showing audiences how to create environments where everyone can thrive. By combining lived experience with proven innovation, Andy empowers organisations to embed inclusion into their culture, ensuring that diversity is not only recognised but actively supported and celebrated.