Menu
Amber Sandhu is a trailblazer in the world of sports media, using her platform to drive meaningful change in Diversity, Equity, and Inclusion (DEI) within the sporting industry. As a proud advocate for increased representation of British Asians in mainstream media, Amber’s work goes beyond broadcasting. Through her roles with the BBC Asian Network, Sky Sports, and BBC Sport, she not only showcases her on-screen talent but also creates a pathway for other underrepresented groups to break into the industry. Her commitment to DEI is evident in the content she curates, the panels she participates in, and the initiatives she supports.
Amber’s passion for diversity stems from her own lived experience as a British Asian woman navigating a traditionally underrepresented space. Her early career at WCR FM and BBC Radio Wolverhampton gave her first-hand insight into the barriers faced by minority groups in media. Today, as a host for BBC Asian Network’s national show, she ensures that the experiences, voices, and interests of the British Asian community are represented on a mainstream platform. Her weekly radio shows on BBC Radio West Midlands amplify local and cultural stories, bringing diverse perspectives to a wider audience. Amber’s career path is a testament to the importance of visibility and the impact of having relatable role models within the sporting industry.
Her work extends beyond broadcasting. As an ambassador for the Wolves Foundation, Amber contributes to community initiatives aimed at fostering inclusivity. By engaging with local communities, especially young people, she encourages them to explore careers in sports media—an industry where representation has historically been limited. Amber’s role as an event host at prominent sports events, such as the Greater Birmingham Young Professional Awards and the Wolves Gala Dinner, places her at the forefront of conversations around representation. Her presence as a host symbolizes what is possible for young people from underrepresented communities, inspiring them to pursue opportunities in media and sports journalism.
Amber’s dedication to DEI is also reflected in her advocacy for gender equity within sports. By reporting on women’s cricket and football through Sky Sports and BBC Sport, she helps to normalise the visibility of women’s sports on major platforms. She’s had the opportunity to host alongside high-profile sports personalities like Suzi Perry, further highlighting the shift towards more inclusive representation in sports media. Amber’s mission is clear—to create an industry that reflects the true diversity of its audience. Her commitment to changing the narrative and elevating diverse voices continues to make a lasting impact on the future of DEI in sports media.
“Amber Sandhu was a fantastic host for this year’s Greater Birmingham Young Professional of the Year Awards. Vibrant, confident, and full of life, Amber captivated our audience of nearly 500 people with her charm and professionalism. She managed the event seamlessly, ensuring everything ran on time while keeping our speakers on schedule without ever compromising the warmth and engagement of the evening. Amber has a remarkable ability to balance being polite and approachable with maintaining focus and direction, which ensured the night was a resounding success. We couldn’t have asked for a better presenter.”
“Amber Sandhu recently hosted the Black Country Chamber Business Awards, attended by over 400 guests from businesses across the Black Country. She did a fantastic job of gaining and holding the audience’s attention with her warm, engaging style. She presented eloquently and professionally whilst also injecting her personality and creating a celebratory atmosphere. Amber understood her brief and had clearly spent time working on her script before the event. She was a pleasure to work with and received great feedback!”
The Diversity and Inclusion Speakers Agency has been one of the UK’s leading bureaus for inspirational figures of different races, genders, sexualities and abilities since 2020. We supply speakers for corporate and public events across the world, and cater to both in-person occasions and online webinars. Our roster includes athletes, psychologists, celebrities and more, to ensure that audiences of all industries receive tailored, impactful advice on diversity and inclusion.
Copyright © 2025 The Diversity & Inclusion Speakers Agency. All rights reserved.
