Alison Edgar

Managing Director of SMASH IT!, Amazon Bestselling Author of "SMASH IT!" & "Secrets of Successful Sales"

  • Appointed MBE for Services to Entrepreneurship & Business
  • Named one of the Top 10 Business Advisors by Enterprise Nation
  • Writer of a WHSmith Top Ten Business Book & one of the Best Business Books Written by a Woman – The Independent
  • Delivered the TEDx Talk “How to Change Before It’s Too Late”

Discover Alison Edgar’s biography of published work below.

SMASH IT! The Art of Getting What You Want by Alison Edgar
SMASH It!: The Art of Getting What You Want
Secrets of Successful Sales by Alison Edgar
Secrets of Successful Sales

When Alison Edgar is booked for events, they are known to discuss the following speaking topics:

Navigating Change for Peak Performance
Building High-Performance Teams
Conquer Anxiety, Achieve Goals & Find Balance
Elevating Customer Service
Igniting Sales Excellence
Women Empowerment in the Workplace
Personal Branding for Professional Success
Embracing Neurodiversity

Alison Edgar MBE, known as “The Entrepreneur’s Godmother”, is a highly sought-after keynote speaker celebrated for her dynamic and empowering presentations. With a strong foundation in behavioural psychology and goal-setting, she has authored two international Amazon bestsellers: “SMASH IT!: The Art of Getting What YOU Want” and “Secrets of Successful Sales”. Recognised for her expertise in change management, high-performance team building and personal branding, Alison’s influence in the business world is profound. In 2020, she was honoured with an MBE for her contributions to entrepreneurship and business, highlighting her significant impact on the industry.

Alison’s speaking engagements cover a wide range of topics, including Navigating Change for Peak Performance, Building High-Performance Teams, Elevating Customer Service and Women Empowerment in the Workplace. Her focus on Imposter Syndrome is particularly notable, as she empowers individuals to overcome self-doubt and realise their full potential. Her motivational speeches on this subject offer practical strategies for building confidence and achieving personal and professional goals, making her a beacon of inspiration for many.

As a role model and advocate for gender equality, Alison’s influence extends beyond her speeches. Her high-energy keynote at the 2023 Women in Business event received widespread acclaim for its engaging and relatable delivery, inspiring numerous women to pursue their professional ambitions with renewed vigour. Her work in promoting women in business and breaking down workplace barriers underscores her commitment to creating inclusive and empowering environments.

Beyond her speaking engagements, Alison contributes to the business community through her writings and mentorship. Her 2024 article on building a growth mindset, published in Elite Business Magazine, showcases her ongoing dedication to personal and professional development. Alison Edgar’s blend of expertise, passion and real-world experience makes her an invaluable asset to organisations seeking to enhance performance, foster innovation and cultivate a culture of empowerment and success. Her lasting impact is evident in the countless individuals and businesses she has inspired and empowered throughout her career.

Official Testimonials

Alison Edgar is regularly booked to engage audiences at events, read their latest feedback below:

“Alison was a keynote speaker at our Women in Business event. Wow. Amazing. So much energy and so many powerful messages delivered on the day. What really stood out is how relatable Alison is. I 100% recommend”

St James Place

“Alison was a keynote speaker at our All-staff event day. Alison captivated the team with her energy and compelling message. The whole presentation was motivational and meaningful to everyone in the room. Alison and Jaz were open and helped to deliver a presentation tailored to our staff. We look forward to working with you again in the future.”

Hertfordshire Community NHS Trust

“We invited Alison to speak at an awards event for NHS staff. She was professional, well organised and reliable. Her presentation was engaging, entertaining and moving! She inspired us all and helped us to think constructively about how we can achieve our ambitions. Would definitely recommend Alison for future events!”

NHS Solent Trust

To enquire about Alison Edgar for your event or corporate function, simply contact us via agent@diversity-inclusion-speakers.com or call a booking agent on 0203 9816 297.